WEB PROPERTIES

 

WEB PROPERTIES

 

 

A web property is an asset of an entity (e.g., an individual or organization) that is used to represent a brand, person, or other identity on the internet (e.g., a website, social media account, blog, etc.). For the entity whose identity is connected with it, the property can be thought of as a communication channel. Web property is intangible property that is similar to actual property in that it has ownership that can be registered and transferred, but identifying ownership is not always simple or easy.

 

 

 

Figure 2.1

 

 

        Features of Web Properties

 

1.     It should be mobile friendly

 People use their phones to search stuff up all the time, and if they can't look at your properties on your website, they won't return. Having your website available on all devices will improve the amount of visitors to the website and, as a result, the possibility of you receiving those useful ideas that everyone needs!

 

 

2.     It should be well designed

 Looks are important in the world of websites. Trends come and go, but it's important to keep your website up to date with the latest trends. Creating a beautiful design isn't the be-all and end-all of your website's success, but it is an essential component.

 

3.     The user experience should be more considered

 It's all well and good to have a lovely design, but the website's user experience must also be addressed. If you engage with a skilled website design studio, they should be able to find ways to manage the functionality and design to generate a highly favorable user experience in most circumstances.

 

4.     It must include social media and blogs

 For a number of reasons, social media and blog content are extremely important in today's world. Regularly publishing content and building backlinks to your website will earn you a lot of Google brownie points, and you'll start to see your ranks rise.

 

5.     Faster loading page

 Time for loading website page should be very faster. Nothing is more irritating than finding the right website and forced to wait 10 seconds for it to load. How impatient has the modern customer become? You should aim for a load time with less than 2 seconds for your pages. It may take a little longer if you have large photographs, but it should not take more than 3 seconds. If your website is extremely old, the code is very likely slowing down the loading speed.

 

 

 

 

    How Social Media Influencers Can Benefit from Having a Website

 

Figure 2.2

 

 

 

Measuring your audience's reach and influence is crucial to monetize it. You'll be able to measure your brand's influence more efficiently if you have a website. It's also a valuable asset to consider when determining your charges. Website-owning social media influencers are more successful and reach their objectives faster.

 While many social media stars can build a large following on a single platform like Instagram or YouTube, having a website is still advantageous. A website is more stable and less likely to vanish or change at any point in the future. You don't want to put all your eggs in one basket, to put it another way. All of your hard work creating an audience could vanish as fast as it did on Myspace or Vine. Influencers on social media can utilize their websites to establish their brand's credibility. An organization can come across your Twitter presence and not understand you're there as a resource. You can convince them you're a real influencer with a professionally presence by having a website they can reach through your Twitter profile.

 A website serves as a one-stop shop for marketing your business. You can better express your persona, audience, and other pertinent information on a website since you have more flexibility. A website gives you more control over content, layout, structure, and CTAs than social media does. It's also a good strategy to improve your search engine optimization and raise brand awareness.

 

 

 

                  WHAT SHOULD INFLUENCERS HAVE ON THEIR WEBSITE?

 ·        Your persona

 Since your website is a component of the brand you're selling, make sure to incorporate your brand's name. A small biography or about page that describes your brand, specialization, and how you established your character should be included.

 

      ·       Social media links

 Include all of your social media profiles' links. This would not only help you gain more followers, but it would also help potential collaborators acquire a better understanding of your business.

 

     ·       Reach and engagement

 How many people have following you? How many people have seen your posts? What is your click-through rate on average? Organizations will need to know about all of these measurements before collaborating with you. All of this information is available on your preferred social networking channel. Because no one but you has access to this information on social media, it's critical to have it on your website. Others may be able to see how many people have liked your post, but this information is frequently insufficient. This data can also assist you in determining proper charges for your influencer services.

 

    ·       SEO

Conduct keyword research and use high-volume search queries for content, Meta text, and alt text to ensure that your website is optimized for search engines. More information on how to optimize your website for search engines may be found here.

 

    ·       Contact information

 Don't forget to provide a ways for potential employers to reach you! While people may always approach you directly on social media, having a website with your phone number and/or email address appears more professional. If you don't want your phone number to be shown to the public, you may use a contact form instead

 

The elements listed above can assist your site in becoming more user-friendly and improving the user experience. It should have well-researched content and be well-marketed with advanced digital marketing technologies. Furthermore, your website should be scalable in order to accommodate features connected to the dynamic nature of the real estate industry. And also it is very important for maintaining website up to date with latest trend.

#avengersinfluence #web #webproperties #seo #influencermarketing

Reference Links :

Pair Networks Blog. 2022. How Social Media Influencers Can Benefit from Having a Website | Pair Networks Blog. [online] Available at: <https://blog.pair.com/2019/03/25/how-social-media-influencers-can-benefit-from-having-a-website/> [Accessed 5 April 2022].

DIJO JOHNSON