SOCIAL TECHNOLOGIES

 

SOCIAL TECHNOLOGIES

Figure 3.1

 

Social technology is a method of influencing social processes by combining human, intellectual, and digital resources. For example, using social technology to simplify social procedures via social software and social hardware, which could involve the use of computers and information technology for governmental operations or company practices. The emergence and quick rise of mobile computing and cellphones have also helped social commerce. Within society, social technologies are gaining in popularity. Despite the fact that the term "social technology" is most generally used to refer to new social media platforms such as Twitter and Facebook, a new definition based on the original definition is required. The term "social technology" now carries a number of connotations that undermine the prevailing image of technology. It stresses the social sciences and humanities as shapers of society and reconsiders the value of "soft technology."

 

Evolution of Social Technologies

Executives have realized the power of blogs, wikis, and social networks to expand lines of company cooperation and interaction, as well as to increase knowledge exchange, since the birth of the social-technology era. Many executives have realized that using the creativity and capabilities of various stakeholders can increase organizational effectiveness and, perhaps, strategic direction formulation. However, they've discovered that implementing these new technology throughout the business takes time to overcome cultural opposition and absorb the lessons learned from early successes and disappointments. After all, social technologies create new sensitivities by attempting to break down organizational barriers and promote more collaborative mindsets.

 

How Social Technology Changing Influencer Marketing

 

Figure 3.2

The influence of social media has changed the way businesses market and promote themselves all throughout the country. This has been made feasible by advancements in technology and increased accessibility. Influencer marketing is currently widely used by startups, SMEs, and Fortune firms, and it has proven to be effective in addition to growth and even sales. Today, everyone, whether in the city or in the country, has a phone and access to the internet, allowing them to create content without oversight or investment. Creativity earns one respect and admiration. When we say that the internet is reachable to everyone today, we also mean that viewers are always present on such platforms, liking, sharing, and following the content and content creators they enjoy.

Businesses want to reach out to this massive pool of internet users that are available 24 hours a day, seven days a week. Furthermore, an individual's loyal followers translate into dedicated audience, assisting brands in their growth. Technical advancements in different social media applications, as well as the introduction of newer social apps, have enabled ordinary individuals to display their skill or generate material that attracts a lot of attention on the internet. On a daily basis, thousands of people create content for social media. Some of these hundreds earn enormous fame and followers, transforming them into social media celebrities known as influencers.  

 

How Have Social Technology Changed E- commerce?

         

·       Offers more payment options

 Now a day’s one of the most concern for consumers in e – commerce is security risk in electronic payment. However, today's social technologies have made it possible. For example, more secure and user-friendly checkout methods are now available such as eWallets, Google pay, Bitcoin.

 

·       Chatbots for customer satisfaction

 Even though you're not at your desk, you can stay in touch with your consumers. Chatbots are now popular in customer support. This allows for improved customer service and quicker reaction times.

 

·       Social Shopping

 With social commerce, social purchasing has become more comfortable. Your consumers may effortlessly shop, browse, and check out products within media platforms p using social commerce. Facebook Shops, Instagram Shopping, and Pinterest Pins are all well-known platforms.

 

How Technology Has Changed Business?

Whether it's healthcare, education, or social ties, technology has touched every area of our existence. With technological improvements, the corporate world has also changed dramatically. Every sector and function of the business world has been overrun by technology. Technology is essential for growth, development, stability, and success. It isn't a stretch to suggest that the beast of technology owns the path to success in the current day.

 

 

·       Communication Trend

 It's clear to observe how technological advancements have altered communication strategies. You now live in a global village in which everyone is interconnected. The internet, smart phones, and social networking sites have transformed how companies communicate with their staff and customers. Within businesses, applications like WhatsApp, Skype, and WeChat are commonly utilized to keep staff in touch with management.

 

·       Marketing Strategies

 It's no secret that businesses have embraced the convenience and cost-effectiveness of online marketing methods. Visionary companies utilize the latest technical breakthroughs, such as augmented reality, virtual reality, and chatbots, to captivate user attention and reach the largest possible audience. You are continually exposed to advertisements and sponsored posts about various items and services offered by organizations on Facebook and other social media platforms.

 

·       Security Methods

 Businesses use technology to make their data safe and accessible to a limited number of people. To keep key corporate information safe, new apps and critical software are installed. Furthermore, facial and fingerprint verifications are now widely employed by businesses to verify that only authorized personnel have access.

 

·       Customer Expectations

 Everyone wants products delivered as soon as possible to their door. There is also a lot of panic over product and service quality, which is of exceptional quality if customer happiness is to be achieved. In the world of e-commerce, competition is strong. Traditional commercial storefronts have been overtaken by large e-commerce stores such as Amazon, eBay, and Alibaba.

 

·       Business Expense Trend

 Several previously unwanted business overhead costs have recently been removed because to technological advancements. Many firms, for example, no longer require a physical presence or equipment; instead, they accept labor from remote locations and are connected over the Internet. Furthermore, because most processes in many commercial organizations are automated, technology software helps to eliminate any costs caused by human error.

 

 

A networked society benefits from social technologies. Social technology is a method of influencing social processes by combining human, intellectual, and digital resources.

 

Reference Links:

·       How Social Technology Changing Influencer Marketing

YourStory.com. 2022. How technology is changing influencer marketing. [online] Available at: <https://yourstory.com/2021/04/technology-changing-influencer-marketing/amp> [Accessed 5 April 2022].

·       How Have Social Technology Changed E- commerce?

eCommerce search engines. 2022. How Have Social Technologies Changed E-commerce in 5 Ways. [online] Available at: <https://ecommerce-search-engines.com/how-have-social-technologies-changed-e-commerce-in-5-ways/> [Accessed 5 April 2022].

·       How Technology Has Changed Business?

Davis, S., Davis, S., Laura, A., Laura, A., Asthana, R., Asthana, R., Trends, S., Trends, S., Trends, S., Trends, S., Trends, S., Trends, S., Anderson, K., Anderson, K., Trends, S., Trends, S., Jacob, F., Jacob, F., Trends, S., Trends, S., Trends, S., Trends, S., Trends, S., Trends, S., Trends, S., Trends, S., Trends, S., Trends, S., Trends, S., Trends, S., Trends, S., Trends, S., Trends, S., Trends, S., Bhattacharya, J., Bhattacharya, J., Jacob, F., Jacob, F., Trends, S., Trends, S., Garrison, N., Garrison, N., Trends, S., Trends, S., Waffle, K., Waffle, K., Trends, S., Trends, S., Trends, S., Trends, S., Trends, S., Trends, S., Trends, S., Trends, S., Hecks, E., Hecks, E., Trends, S., Trends, S., Trends, S. and Trends, S., 2022. How Technology has Changed Business? | Socialnomics. [online] Socialnomics. Available at: <https://socialnomics.net/2020/11/28/how-technology-has-changed-business/> [Accessed 5 April 2022].

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DIJO JOHNSON